The ABC "squiggle" was instituted as the then Australian Broadcasting Commission's corporate logo in 1965 after graphic designer Bill Kennard won a staff competition. He was paid pound stg. 25 for the design.
The squiggle synonymous with the Australian Broadcasting Corporation - technically a "lissajous curve", based on two parametric equations describing a form of harmonic motion - will soon bebumped from view by new logos for the renamed ABC1, ABC2 and ABC3.
ABC TV - still doggedly known to older Australians as Channel Two - will become ABC1 and the broadcaster's looping "squiggle" logo will be taken off air after more than four decades in favour of a younger and fresher brand.
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3 comments:
I read at Crikey yesterday that the old logo won't be bumped after all, it's being retained and used in the rebranding. Apparently it's one of the most recognised logos in Australia so the ABC would be crazy to abandon it.
Thanks for that info. I'm happy to hear that the familiar squiggle is set to stay!
I agree; I would be so disappointed to see it come to an end.
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